The marketing information system (MIS) Essay Example | Topics and Well Written Essays - 1750 words

The marketing information system (MIS) - Essay Example Above all, marketing is a tool that fulfills the needs of the people via a substituting process and creating enduring partnerships. Marketing Information System is created to provide back up when the need to come up with significant marketing decisions (Kotler, Keller, & Lane, 2006, p. 34). This can be explained as a structure where information regarding marketing is officially examine collected, recorded, examined and sent to administrators in reference with their information requirements regularly. According to Kotler, et al. (2006) marketing information system represents individuals, tools and processes that collect, classify, analyze, examine and dispense required, suitable and right information to the marketing administrators. p.42. This paper narrows down the topic to MIS methods and consumer behavior stimuli. It also outlines the link between MIS methods and consumer behavior stimuli. This paper is systematically structured whereby the main methods to develop marketing informa tion are first introduced. Later on in the paper, these three main methods are linked to consumer behavior stimuli, where appropriate MIS methods to address each buyer behavior stimulus (in B2C and B2B), is established. Finally, the paper discusses each Stimulus in relation to the nature and pros& cons of MIS tool. A large number of firms construct wide internal data bases, electrical compilations of data collected from data resources in the firm. Marketing managers have the ability to retrieve and manage the data and information presented in the data base to establish marketing chances and intricacies (Kotler, 1988, p 102). They can outline action plans and analyze the firms functioning from these internal databases. Above all, the information present in the internal data base can originate from a wide range of resources. For instance, the accounts division can come up with financial accounts and maintains

Algebra Essay Example | Topics and Well Written Essays - 750 words - 1

Algebra - Essay Example After writing the augmented matrix for this system, use elementary row operations to reduce this to reduced row-echelon form. If the entries in the last column do not affect the values in the entries in the first n columns and if we take the same set of elementary row operations and apply them to A we will get In and so A is row equivalent to In since we can get to In by applying a finite set of row operations to A.   6) A is expressible as a product of elementary matrices, because every elementary matrices are invertible and its inverse is also an elementary matrices. A square matrix is only invertible if it can be written as a product of an elementary matrix. 7) A family of vectors is linearly independent if none of them can be written as a linear combination of finitely many other vectors in the collection. An alternative method uses the fact that n vectors in Rn are linearly dependent if and only if the determinant of the matrix formed by the vectors is zero. 8) To prove that columns span Rn, finding the basis of the column-space is essential. Then you must reduce the matrix and see if the rank = n; there has to be n linearly independent. columns, which is very easy to see if the matrix is reduced. The basis is the columns of the original matrix, not the columns of the reduced form. An invertible matrix A, determinant (A) != 0 (not equal to zero). 10) Rank A = n because in linear algebra, the column rank (row rank respectively) of a matrix A with entries in some field is defined to be the maximal number of columns (rows respectively) of A which are linearly